I am a results-focused Marketing Manager and an experienced web/graphic designer. Having previously worked in senior design roles I feel I am uniquely placed to communicate with designers, creatives and programmers and understand how to effectively motivate them. I enjoy balancing myself between hands-on work and the management of the team. While working with team members to develop their skills and ensure better standards of work.
I am passionate about decoding the connection between customers and the company to implement successful marketing strategies.
I have 20+ years of experience with design tools such as Adobe Creative Suite. I can code in HTML, CSS and basic Javascript. I have used Xcode to design the U.I. an iOS App. I have experience of SEO, Social media marketing, Google Adwords and Google Analytics. 10 years of project and task management, and have successfully managed and recruited for marketing departments.
hahnplastics.co.uk
skuuudle.com
regency-residential.co.uk
property.assetz.co.uk
exchange.assertz.co.uk
capital.assetz.co.uk
assetz.co.uk
HAHN Plastics manufactures sustainable products from 100% recycled plastic, including outdoor furniture, ground materials, and construction supplies. Spearheaded the development of a CRM infrastructure to track marketing performance from inception. I am training and leading a marketing team to increase output, resulting in a 45% increase in enquiries across channels.
Skuuudle is a data solution B2B SaaS company. As Marketing manager, I set up and managed their Hubspot account and improved the visibility of organic search results by 280%, which now sees Skuuudle appear in the top 3 search results for targeted keywords. Other responsibilities include managing Google Ad campaigns, creating branded documents, managing the lead flow, and optimising the marketing funnel.
At Regency, I took a lead role in completing a re-brand and tonal shift in messaging to customers. Through changes to the logo, the website and most importantly internal company processes I have helped change the company's ‘tone of voice’ to help them relate better to their clients. Performance of the website KPI's increased and client response to property development launches improved for the in-house sales team as well as external sales agents.
As Group Marketing Manager I instigated and oversaw a change in focus away from company priorities to client priorities. I have successfully managed major projects including the Company re-brand, Website design, SEO projects, Google analysis, in-house CRM system, marketing reports/plans and social media focus. Through A/B testing and optimisation, I increased the conversion rate of Assetz Property’s website by 360% since taking over the role and it is currently still at an industry high 12% conversion rate for all users. In 2016 Asset Property won ‘Website of the year ‘ at the Property Investor Awards.
My first role at Assetz was as a Web Designer. This role also included being the brand manager, as the sole responsible person for the brand, I ensured consistency across the groups' divisions. This included the groups, website, brochures, stationery and in-house brand rules.
I worked as a Research Executive at Adelphi Real World, an agency specialising in research and real-world evidence generation for Big Pharma clients. I supported studies commissioned by Market Insights and HEOR clients, and I was responsible for acquiring data and analysing it to support their strategic aims.