The Assetz Group rebrand project was a huge undertaking as the existing brand was well known throughout the industry. Recognisable by clients as well as business partners and companies, it was important to have a brand that worked seamlessly in both spaces.
Given a brief that included themes such as 'modern growth' we took this simple idea and created 3 pillars for the brand. Growth, Strength and connection. How they work together to form the logo can be seen on the Brand launch page.