During my time at Assetz we redesigned the website 2 times and had many iterations and tweaks throughout my time there. The website was the cornerstone of the business, the portal which everything went through.
After a successful update in 2012, we had to think deeper than just cosmetic changes and technology changes (moved the site to Bootstrap for mobile devices) when redesigning the website. So in 2015, we gathered as much data as possible from user behaviour on the site to client questionnaires and an internal feedback loop from sale staff in direct contact with clients. This whole strategy gave us a greater understanding of how we should speak to our clients, and what their motivations were. The results of which are shown on my performance page.