The Residence is a modern conversion of an Art Deco styled building in Saunderton, England. Set in an idyllic town it was decided based on research to market it as a retreat away from the city and as a second home to affluent city workers.
I had to lead the team to create an affordable luxury brand with the imagery and messaging very important in selling this aspirational country lifestyle choice. We had to be very careful not to alienate other markets, whilst being true to our target audience.